Senior Marketing Manager

POSITION SUMMARY

The Senior Marketing Manager is a strategic leader responsible for shaping how KW is positioned in the marketplace and how the firm communicates its expertise, culture, and value. This role translates firm priorities, market intelligence, and business development goals into focused marketing strategies and initiatives that strengthen KW’s brand, elevate its market presence, and support continued growth.

Working closely with firm leadership, business development, and project teams across KW’s offices and markets, the Senior Marketing Manager leads firmwide marketing efforts spanning market research and strategy, proposals and pursuits, brand and communications, thought leadership, awards, digital marketing, and industry visibility. The ideal candidate brings a strong understanding of the AEC industry and professional services marketing, along with the ability to identify opportunities, develop compelling stories, and leverage landscape architecture thought leadership for marketing strategies that differentiate KW and strengthen client relationships.

This is an opportunity to build on the strong foundation of a nationally recognized, award-winning marketing department while bringing fresh ideas, innovative strategies, and new approaches to the firm’s continued evolution. As KW’s go-to marketing resource, the Senior Marketing Manager will have meaningful influence in shaping the future of the firm’s marketing function, partnering with leadership and business development to identify opportunities, strengthen market positioning, and develop initiatives that contribute directly to business growth. The role is both strategic and hands-on, requiring a collaborative leader who can set direction, provide insight and recommendations, and execute high-quality marketing initiatives across the firm.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Strategy and Insight

• Lead research into market trends, client priorities, competitors, and emerging opportunities to identify where KW can strengthen its position and focus its marketing efforts.
• Translate firm priorities and market insights into focused marketing plans and initiatives.
• Bring forward ideas and recommendations that sharpen KW’s positioning and market presence.
• Evaluate marketing opportunities, sponsorships, and industry involvement based on firm priorities and business value.
• Establish measurable goals for marketing initiatives, track performance, and use results to inform future strategy and investment.
• Develop and oversee the firmwide marketing budget, allocating resources based on strategic priorities, business development goals, and anticipated return on investment.

Business Development and Client Relationships

• Partner with firm leadership and business development to support client development and target market priorities.
• Build and maintain relationships across the AEC community and represent KW at industry events and conferences.
• Support capture planning and pursuit strategy for priority clients and opportunities.

Project Pursuits and Proposals 

• Lead the firm’s RFQ, RFP, and proposal process from opportunity assessment through submission and interview preparation.
• Maintain current proposal resources, project information, staff qualifications, and marketing collateral to support efficient and competitive pursuits.
• Develop compelling proposal content that clearly communicates KW’s experience, approach, and value.
• Track pursuit outcomes and use results to strengthen future pursuit strategy.

Brand and Communications

• Lead the KW brand across marketing materials, external communications, and digital platforms (website and social media channels).
• Lead firmwide storytelling through project announcements, award submissions, thought leadership, and industry visibility.
• Maintain a consistent, high-quality brand presence across all external marketing and communications.
• Lead internal and external marketing communications, including newsletters, digital content, campaigns, and other firmwide communications.

Business Development and Client Relationships

• Serve as the firm’s go to marketing resource, proactively bringing ideas, solutions, and recommendations to leadership.
• Manage marketing priorities and workflow across offices and disciplines.
• Build strong working relationships with leadership, project teams, and business development to keep marketing aligned with firm goals and priorities.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Seven or more years of relevant marketing experience, preferably within architecture, engineering, construction, landscape architecture, or another professional services environment.
• Certified Professional Services Marketer (CPSM) designation preferred or demonstrated knowledge of professional services marketing practices consistent with the SMPS Domains of Practice.
• Strong knowledge of professional services marketing and the AEC industry.
• Demonstrated experience leading RFQs, RFPs, proposals, qualifications packages, and pursuit strategies.
• Strong understanding of branding, communications, digital marketing, content development, and promotional activities.
• Demonstrated ability to research markets, clients, and opportunities and translate information into actionable recommendations.
• Strong written and verbal communication skills with the ability to develop clear, compelling content for a variety of audiences.
• Strong presentation, organizational, planning, and project management skills.
• Ability to manage multiple priorities and deadlines while maintaining a high level of quality and attention to detail.
• Ability to think strategically while also managing the detailed execution of marketing initiatives.
• Demonstrated initiative and the ability to identify opportunities, recommend solutions, and move work forward independently.
• Ability to develop strong working relationships with leadership, technical professionals, business development, consultants, and external partners.
• Advanced proficiency with Adobe InDesign and proficiency with Microsoft Office, PowerPoint, Word, Excel, Acrobat, Canva, and other relevant marketing platforms.
• Knowledge of AEC industry organizations, markets, trends, and professional services marketing practices.
• Ability and willingness to represent KW professionally at industry events, conferences, networking activities, and other external functions.
• Ability to travel as needed for firm meetings, client activities, conferences, and industry events.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle, or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 15 pounds. Specific vision abilities required by this position include those required for reading, writing, and typing. This position will be working primarily indoors and some of the time in an outdoor environment. From this movement, the employee will encounter varying temperatures. The noise level on the project site work environment can be high but is low in the office environment.

ABOUT KW LANDSCAPE ARCHITECTS

KW Landscape Architects (KW) is a professional landscape architecture firm with offices in Austin, Houston, Indianapolis, and San Antonio. Since its founding in 1991 as a two-person operation, KW has grown into a thriving team of over 50 professionals with four offices nationwide. In recent years, Partners Darin and Wesley have focused on preparing the next generation of leadership by establishing a multidisciplinary leadership team. This team brings together experts in landscape design, project management, construction administration, technology, marketing, and business development. Our mission is to design exceptional outdoor spaces that inspire people to step outside and engage with the world around them. We believe great outdoor environments have the power to create welcoming spaces that build community, nurture belonging, and enrich shared experiences.

SALARY & PERKS

KW offers a competitive salary commensurate with background and experience. We enjoy 1/2-day Fridays, an endless supply of coffee and office snacks, and flexible office hours. Our competitive benefits package includes PTO, a yearly holiday office closure, a 401K plan with matching contributions, health insurance (medical, dental, and vision), a monthly wellness stipend, and support for your professional growth and involvement in AEC and/or HR-specific organizations. Professional development is a cornerstone of our firm, and we want you to continue to grow in your field and career.